J2 Ventures

WEBSITE DESIGN | WEBSITE DEVELOPMENT | VISUAL DESIGN | BRAND IDENTITY DESIGN | ANALYTICS

J2 Ventures is a venture capital firm that specializes in scaling cutting-edge tech and healthcare companies with government. They wanted a clean, modern website that got their message across quickly and let their portfolio and team shine.

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I used background videos to tie the home and thesis pages together. I wanted something that felt high tech but not distracting.

To make the UI more rich, I created satisfying animations in the navbar and throughout the site.

The blue triangle symbol was an element that was used to denote interactivity.
The portfolio page is divided between the prominent main section and an extended "full portfolio" section that is revealed on click.
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