Brand & website · Salesloft × ANML · 2026
Salesloft.com
After the Clari merger, Salesloft had two brands, two websites and four months to become one company. ANML designed the new brand and website together. Our small in-house design team shaped both through months of review and feedback. I focused on the website and helped set the direction for the brand too.
- Role
- In-house design: art direction input on the brand and website, research, review & feedback
- Credit
- Brand & website by ANML
- Year
- 2026
01
Direction first, pixels second.
Early on I gathered references and made the case for a restrained, elegant look. That meant dark first, quiet type and one consistent photo treatment. Those conversations helped set the art direction ANML built on.
02
Months of reviews, one system.
Through design and build I reviewed pages with ANML, planning and giving feedback in Figma, so every template stayed true to the new brand system, on dark pages and light ones.
03
One language, everywhere.
Ink, warmth and a single green that appears only where something asks for action. The same dot fields, thin lines and mono labels carry from the navigation to the deepest page.
Brand and website by ANML. Recorded from salesloft.com.
Where it standsPhase 1 is live. Next I’m working with ANML on the resources hub, and I’ll design new landing page templates in the brand system.
The long version · 1 min readHow I got hereBeyond salesloft.com
Beyond salesloft.com
I also carried the new brand across the rest of our web presence, including Marketo, our Community and Highspot.